About Us

A small liquor store called Empire, was started as a family business +-23 years ago. It was situated along Main Road in Randfontein. The business went from strength to strength, which soon led to the premises becoming too small to supply in the growing demand.  A decision was made to build a bigger store which was named Captain Liquor Warehouse.

Captain Liquor Warehouse was founded in 1997. A liquor warehouse catering for all retail and bulk sales. Slowly the distribution side of the business started to grow. Fernando and Jose then realized there was a gap in the market and decided to start doing the distribution on a bigger scale.

Captain Liquor Warehouse traded like this for 10 years. It became evident that our distribution side of the business needed more space and more attention as it had a lot more potential but was not being achieved under one roof with the retail and bulk sales together.

That was the start of Captain Liquor Distribution! Captain Liquor Distribution was established in 2007. Still a fairly new business but with passionate and dedicated staff to see it succeed… The Distribution side boasts a size of 4000m² and staff number of +- 80 people.

Our aim is to offer our clients the opportunity to purchase all their beverage requirements from one supplier at a very competitive price. What makes our business attractive is the one invoice one payment concept, whereby all your requirements are delivered speedily and administration is minimized giving our clients more time to concentrate on their businesses.

COMPANY VALUES:

Foundational Values:

  • Integrity and honesty
  • Innovation
  • Customer orientation
  • Accuracy
  • Commitment
  • Enthusiasm
  • Responsiveness
Resultant Benefit Values:

  • Customer service
  • Excellence
  • Empowerment
  • Achievement
  • Competitive edge
Service feature values:

  • Quality service
  • Creativity
  • Reliability
Legacy Values:

  • Credibility
  • Consistency
  • Accessibility